A new scent that redefines freshness

Ulrich Lang New York Fragrances, the first brand famed for mixing skilfully sophisticated fragrances with contemporary photographic art, launches her new fragrance, and for this great premiere chooses The Tearose World.

Minimalist, directional, clean and inviting. APSU redefines freshness in a green and modern way, APSU is a unisex fragrance for those who seek a fresh, new scent to compliment their simplified lifestyle.

Ulrich Lang New York Fragrances


Tearose is a distinctive branded experience, a path through Italian style and International taste, through traditional and contemporary elements, between simplicity and magnificence.
Alessandra Rovati Vitali, founder and art director of Tearose, is an entrepreneur, a brilliant artist, an innovative designer and a style and trend inspirer.
Tearose has a talent to transform each venue in a strong statement, a bold arrangement of nature and vibrant elements that have associated Alessandra’s settings to contemporary art installations.
Every event has its own unique style, and a lot of effort goes into designing the concept of each piece. From intimate special occasions, weddings and destination weddings, to personal and corporate events, the team choreographs colours, flowers, textures and sculptural elements to create elegant and original scenarios.

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